Skip to content
IdeaScade
Search & Marketing

Social Media Marketing Services

Your customers spend hours on social media. Most of the businesses they follow post when they remember to and hope for the best.

Our social media marketing services give you a plan. We choose the platforms where your audience actually is, create the content, post it, talk to the people who respond and report on what it's doing for your business. The goal is a growing community that sends real traffic and enquiries to you, not a bigger number on a profile.

Social Media Marketing illustration

What our social media management includes

01

Strategy and platform choice

We decide where to show up, what to say and how often. You don't need to be everywhere. Most businesses do better doing one or two platforms well.

02

Content creation

Posts, graphics and captions that fit each platform and your brand. Our designers and writers work together, so the words and visuals belong to the same idea.

03

Posting and scheduling

A content calendar you can see in advance. Posts go out on schedule, and you approve them before they're published.

04

Community management

Replying to comments and messages and keeping conversations going. We agree on tone with you up front and flag anything that needs your input.

05

Paid social

When organic reach isn't enough, we back posts and campaigns with paid ads. See our PPC and paid advertising page.

06

Reporting

Regular reports in plain language: what we posted, what worked, what didn't and what we'll try next.

01

Which social media platform is right for your business

  • LinkedIn suits B2B companies, professional services and anyone selling to other businesses.
  • Instagram and TikTok suit visual products, lifestyle brands and anything that benefits from showing the work.
  • Facebook still works well for local businesses, community groups and older audiences.
  • X, YouTube and others can pay off in specific cases. We'll tell you if yours is one.

We pick based on where your customers are, not on what's trendy.

02

What social media can and can't do

Social media is good at building awareness, trust and a relationship with people who may buy later. It rarely closes a sale on its own. That's why we connect it to the rest of your marketing: SEO to catch people who are searching, email to keep them close and paid ads to reach beyond your followers.

03

How we measure social media

Followers and likes are easy to count and easy to overvalue. We focus on what matters to your business: clicks to your site, enquiries and messages, saves and shares, and whether the audience you're building is the one you want.

FAQ

Social Media Marketing FAQs

What does a social media marketing agency do?

A social media marketing agency plans, creates and manages your business's presence on social platforms. That usually includes strategy, content creation, scheduling, community management, paid promotion and reporting, all aimed at turning followers into customers.

How often should my business post on social media?

Often enough to stay visible, and never so often that quality drops. For most businesses that means a few strong posts a week on one or two platforms. We'll set a schedule you can sustain.

Which social media platform should I use for my business?

It depends on who your customers are and where they spend time. B2B companies usually start with LinkedIn, and visual or consumer brands often start with Instagram or TikTok. We'll recommend a starting point after learning about your audience.

Will I get to approve posts before they go live?

Yes. Nothing is published until you've reviewed and approved it.

How do you measure social media ROI?

We connect social activity to outcomes that matter to you: visits to your website, enquiries, signups and sales that start on social platforms. Followers and likes get tracked too, but we don't judge the work by them.

Do you reply to comments and messages for us?

We can. We agree on tone and on what counts as "needs your input", such as complaints, pricing questions and anything sensitive, so nothing important goes out without you.

Build a social presence that sends customers

Tell us who you want to reach. We'll suggest where to start.

Works well with