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IdeaScade
Search & Marketing

Email Marketing Services

Your email list is one of the few audiences you own. A social platform can change its rules overnight. Your subscribers stay yours.

As an email marketing agency, we handle the whole job: strategy, list segmentation, automated flows, campaigns, design and reporting. Every email has one task, which is to move the reader a step closer to buying from you or coming back.

Email Marketing illustration

What our email marketing services include

01

Strategy and audit

We review what you send now, who it goes to and what it earns. Then we plan what to send, to whom and when.

02

List building and signup forms

Forms and offers that attract subscribers who actually want to hear from you. We only build lists from people who have agreed to receive your email.

03

Segmentation

Splitting your list by behavior, interest or customer type, so people get emails that fit them instead of the same message as everyone else.

04

Automated flows

Emails that send themselves when someone does something: a welcome series for new subscribers, reminders for abandoned carts, follow-ups after a purchase or an enquiry, and win-back messages for people who've gone quiet.

05

Campaigns and newsletters

Promotions, announcements and regular newsletters, written by our in-house writers and designed to look right on a phone.

06

Testing and reporting

We test subject lines, send times and content, then report on what led to clicks, enquiries and sales, not just opens.

01

Flows and campaigns: what's the difference?

A campaign is a one-off email you send to a list on a day you choose. A flow is a set of emails that sends automatically after a trigger, like someone signing up or leaving a basket behind. Campaigns keep your audience warm. Flows do the steady, quiet work of turning interest into sales, and they run whether anyone on your team is online or not. Most businesses have too few flows, so that's often the best place to start.

02

Deliverability: getting into the inbox

An email that lands in spam might as well not exist. We set up the technical basics (sender authentication, a clean list, sensible sending habits) so your emails reach the inbox. If yours are already landing in spam, we'll find out why.

03

Email works best with the rest of your marketing

Your website feeds it with signups. Your content gives it something worth sending. With AI automation, we can route leads, score them and trigger the right follow-up without anyone doing it by hand.

FAQ

Email Marketing FAQs

What does an email marketing agency do?

An email marketing agency plans and runs your email program. That includes strategy, list growth, segmentation, writing and designing emails, setting up automated flows, making sure emails reach the inbox, testing and reporting on leads or revenue.

How often should we send marketing emails?

It depends on your audience and what you have to say. For many businesses that's somewhere between a couple of emails a month and one a week, plus automated emails triggered by what subscribers do. We watch unsubscribes and engagement to find the right rhythm.

What is a good email open rate?

It's harder to say than it used to be. Privacy features in some email apps open emails automatically, which inflates open rates. We pay more attention to clicks, replies and conversions, which show real interest.

Can you work with a small email list?

Yes. A small list that's engaged beats a big list that's ignored. We start by getting the basics right, like a welcome flow and clean signup forms, then grow the list properly from there.

Do you write the emails too?

Yes. Our writers write the emails and our designers lay them out, and you approve everything before it's sent.

Why do my emails go to spam?

Common causes are missing sender authentication, a list full of old or unengaged addresses, sending too much too fast and content that trips spam filters. We start with an audit of your setup and your list to find out which of these applies to you.

Get more from your email list

Tell us how big your list is and what you send today. We'll tell you what we'd change first.

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